Graphic identity

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University of Pau and Pays de l’Adour (UPPA)

Communications Division

Présidence
Avenue de l'Université
BP 576 - 64012 PAU cedex
communication@univ-pau.fr
(communication @ univ-pau.fr)

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Graphic identity

From 2 September 2014, the University of Pau and Pays de l'Adour has a new logo and a new graphic identity. The image of our university is symbolised by our logo, first created more than 40 years ago and updated in 2002.
Because of its importance and the image that it embodies, a working group was set up to look into ways of modernising the existing logo.
And so our university has a new logo created internally by the Communication Directorate according to the specifications set out by the working group. 

The new logo

UPPA’s new logo symbolises openness, exchange and modernity.
The colours of the new logo evoke our geographic environment, between sea and mountains.

  • The blue of the ocean represents our campuses in Bayonne and Anglet.
  • Green, the colour of the environment, represents the lawns of our campus in Pau, the Landes forest of the Mont-de-Marsan campus and the Pyrenees of the Tarbes campus.


The “pixel” shapes illustrate the different skills that combine to create a forward-looking organisation. They also symbolise the interconnection with our region, modernity and new technologies.

The letters U and N of the word “university” form the mathematical symbols “union” and “intersection” to form the links of a chain.

Through its multidisciplinarity and international exchanges, UPPA is an organisation with a wealth of skills and one that is open to the world.

Launching the new graphic identity

To keep the university’s communication strategy in line with the new graphic image, the UPPA Communication Directorate defined a style guide and made templates of customisable communication tools available for staff to download on the website (intranet) : reports, letterheads, slide presentations, notices, programmes, invitations, files, documents and faxes.

UPPA’s partners can download a communication kit which includes the university’s new graphic style and logo.